The True Brand legacy of automotive excellence dates back to 1976 when Larrell and Dale Willis began manufacturing paint sealant and PTFE products in the Willis family garage. From these humble beginnings, they grew to more than 100 employees and more than 50 distributors around the world. It is with that premise we carry on our family legacy; building on a solid foundation of trust, confidence, and value that is unmatched in the industry.
True Brand performance additives and treatments can be used in all types of engines, fuel systems, gear/transmissions, and hydraulic systems. Since 1976, our products have been used in the automotive, phosphate, citrus, railroad, steel, coal, and entertainment industries. Over the years, we have been fortunate enough to partner with and be the supplier of choice for companies such as Disney, Busch Gardens, Firestone, Goodyear, Jiffy Lube, Tires Plus, Tire Kingdom, Southeast Toyota U.S.A., Toyota of Japan, and Mazda of Japan.
Our family has always modeled our business around manufacturing quality products on a solid foundation of trust, confidence, value, and stability. True Brand represents automotive integrity today, for tomorrow’s automotive service requirements.