About Us

True Brand Products is female-owned and family-operated, and our legacy of automotive excellence dates to 1976 and continues today with a family of products designed to effectively enhance performance and extend the life of your engine. From our humble beginnings in the Willis family garage in Florida so many years ago, Amber Kossak and Crystal Mathews set out to build a solid foundation of trust, confidence, and value with a line of solid products that is unmatched by adhering to one simple philosophy:
“Truth is not just a way of business – it’s a way of life”
- LARRELL IVY WILLIS
We believe in manufacturing our products to the highest standards helping you keep your vehicle on the road longer.  The True Brand product line represents a brand that vehicle owners have come to know and trust.  We promise to work hard to keep your loyalty one bottle at a time!
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PRODUCTS

Fuel Juels

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The ONLY time-released fuel treatment in the world! Our patent-pending formula allows Fuel Juels to restore fuel mileage, increase compression, fight ethanol, and safely remove water through the combustion process tankful after tankful.
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GDI FSC

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Specially engineered, tested, and proven to provide safe and aggressive 2-stage cleaning for GDI engines from the gas tank to the exhaust, dissolving gums, varnish, and carbon deposits. Lubricates while it cleans and safely removes water from the fuel system.
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Gas Treatment

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Maintain your fuel system! True Brand Gas Treatment is a concentrated formula designed to clean the fuel system while helping remove water, protect against ethanol and lubricate.
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True Diesel Max

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Specially engineered to increase diesel horsepower and torque. Cleans and lubricates injectors, valves, upper cylinders, and rings. Helps improve combustion efficiency and reduces exhaust emissions, smoke, and diesel knock. Helps increase fuel mileage.
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PREMIUM DIESEL TREATMENT

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Powerful concentrated formula engineered to clean while adding oxidation, corrosion, and algae protection for the diesel fuel system. Safely removes water from the fuel system through the combustion process.
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MARINE FUEL TREATMENT

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This advanced formula removes water, fights ethanol fuel problems, and stabilizes fuel to help prevent fuel separation. Lubricates and cleans injectors, intake valves, and combustion chambers in marine engines to help provide easier starting, smoother idling, and better throttle response. Contains NO alcohol.
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ENGINE MAX
ENGINE TREATMENT

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Reduces friction wear by 50-90%! Friction-reducing technology bonds to the engine’s metal friction surfaces to reduce maintenance, improve performance, and extend engine life. Increases compression and helps improve fuel mileage. GF-6 compliant; compatible with conventional & synthetic oils.
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ENGINE MAX
ENGINE TREATMENT

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Reduces friction wear by 50-90%! Friction-reducing technology bonds to the engine’s metal friction surfaces to reduce maintenance, improve performance, and extend engine life. Increases compression and helps improve fuel mileage. GF-6 compliant; compatible with conventional & synthetic oils.
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HIGH MILEAGE
TREATMENT

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Leave-in oil treatment for high mileage vehicles. Fortifies all engine oil grades to provide long-lasting engine protection and help maintain optimum performance for extended life. GF-6 compliant; compatible with conventional & synthetic oils.
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UNIVERSAL
STOP LEAK

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Uniquely formulated multi-purpose stop leak can be added to any oil (engine, trans, power steering, rear end, etc.). Engineered to seal leaks caused by normal wear and age. Restores elasticity; eliminating or reducing the oil leaks with a synthetic seal conditioner.
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MULTI-VEHICLE
POWER STEERING FLUID

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Multi-Vehicle formula restores quiet steering control and protects against wear, oxidation, corrosion, foaming, and clogging. Meets OEM requirements for most automobiles and light trucks, including General Motors, Ford, Chrysler, Honda, Acura, ATF, ATF 3, and more.
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MULTI-VEHICLE
POWER STEERING FLUID

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Multi-Vehicle formula restores quiet steering control and protects against wear, oxidation, corrosion, foaming, and clogging. Meets OEM requirements for most automobiles and light trucks, including General Motors, Ford, Chrysler, Honda, Acura, ATF, ATF 3, and more.
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PREMIUM SYNTHETIC
POWER STEERING FLUID

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Full-synthetic formula provides superior performance in ALL systems requiring power steering fluid, including Electric Power Steering, Audi, BMW, Jaguar, Mercedes Benz, Mini Cooper, Porsche, Rolls Royce, Saab, VW, Volvo, Honda, GM, Ford, Chrysler & more.
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PREMIUM SYNTHETIC
POWER STEERING FLUID

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Full-synthetic formula provides superior performance in ALL systems requiring power steering fluid, including Electric Power Steering, Audi, BMW, Jaguar, Mercedes Benz, Mini Cooper, Porsche, Rolls Royce, Saab, VW, Volvo, Honda, GM, Ford, Chrysler & more.
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WINTERWASH
WASHER FLUID CONCENTRATE

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De-Icer. Visibility is extremely important when navigating cold and sometimes icy winter roads. This concentrated windshield washer fluid pour-in removes light snow, ice, and road grime, leaving windshields sparkling-clean and streak-free for improved visibility.
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TRUE POWER CLEAN
ALL-PURPOSE CLEANER

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Non-hazardous, non-caustic, heavy-duty all-purpose cleaner formulated to clean grease, oil, and dirt build-up. Can also be diluted to clean virtually any water-safe surfaces. Can be used for general cleaning, floor cleaning, and for heavy-duty spot cleaning.
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